The Colour & The Size
The size and the shape of your prospectus, the front cover photograph, the layout, the color use, the ethos conveyed, the paper’s texture between finger and thumb, the weight of it…
Goodness, would it be best to just leave the entire school prospectus design and print process to your Psychology Department, and hope for the best? Whether or not parents and children are consciously aware of it, all the aforementioned elements of your school prospectus will form their first impression of your college; and if they’re at all defer, they might not even switch the front web page. And also you don’t want that.
School prospectus design – School Spirit & Appearance
The main objective of your brochure should be to capture your school’s spirit. Yes, it needs to look professional and instantly impressive, with helpful content in a friendly, positive, colorful and welcoming manner. But over and above everything else, it needs to be an extension of the school itself.
Before you even start, you may need to consider hiring a photographer to capture the school at rest, work and play. School prospectuses without pictures of the pupils just aren’t good enough these days. In the event that you were in nearly any other industry, you wouldn’t even think about selling something without a picture from it. Well, pupils will be the product of the institution and really should be its ambassadors on the leading cover of its prospectus and on every web page within.
Font & Style
The font is a hard decision to lead to many schools. Especially junior or pre-prep academic institutions enable you to produce the majority of their updates and take-home information in very easy, clean and easily readable fonts that often imitate actual handwriting. When you don’t want to use anything that’s excessively fussy, this can be a time whenever a record should really be produced with the parents at heart. Think about how exactly companies start piecing together their gross annual reviews to check out motivation from other, more formal, business books too.
Consider the various departments and areas you need to add but don’t write by committee. The prospectus must read seamlessly which won’t be performed by several different authors.
Also, spend time analyzing the ultimate way to compile your prospectus. Because you’ve always acquired the content in a single particular order, doesn’t indicate it must stay like this. What exactly are the school’s strongest features – that’s probably the best starting point.
Do you need a welcome or forward from the headmaster or mistress on the inside cover and have you thought about getting pupils involved? It’s quite a nice touch to include some quotes, drawings or writing from the children themselves.
Your committee of willing helpers will be very useful at the proofreading stage. If there is one thing that is going to put a parent off sending their offspring to you, it’s a typo or errant apostrophe.
School prospectuses have come a long way since the days of quills, ink pots and parchment all combining to make a one-sided, floridly written (and thoroughly off-putting) invitation to ‘visit the school for looking at an appointed time’. However, we do still start to see the unusual one fly from the presses here, which probably hasn’t been revitalized or reinvented since we were at college! Make certain it isn’t yours!