Press releases are undoubtedly one of the most effective ways of communicating with the public. They can be described as the short articles that are usually one page long and written in style similar to the story. Regardless of its length and writing the main purpose of the press release is to publicize the important information or research. But your press release will get published, or not is dependent upon how useful your information is.
Everyone has its writing style, and if you give a topic to 10 different people, then you will likely get ten different documents. But luckily for press releases, there are some rules and formats that can be followed. Press releases can be of two types, pre-publication or post-publication. For pre-publication release, it is important for the writer to have the final copy of the study that he can share with the reports. The writer of the press release also has to provide reporters with the date on which he wants his press release to be published. Effective press releases can be written in many ways, but there are few guidelines presented by NewswireNEXT that writers can follow to ensure that they are coming up with an effective press release.
Answer the five W’s and H:
It is always recommended for press release writers to provide the complete information about the story. The best way to make sure of it is to answer five W’s and H in your press release. The five W’s refers to What, Who, Why, When and Where while H refers to How. Answering these questions in your press release will help you to include the publicity material that should be included.
Heading and the lead paragraph:
The headline will decide whether your press release has the potential to get published or not. Try to come up with a catchy headline that summarizes the topic. You can use sub-headlines to describe it a little further but for more details use the first paragraph of the press release. In this leading paragraph include the most interesting information that you are trying to convey. This will help you to hook the readers up with your press release.
These paragraphs will come next to the leading paragraph, and you can use these paragraphs to give further details on the topic. Try to include the details in order of descending importance. Try to make good use of the quotes if you have any. Quotes can help your press release to grab the attention of the reader, and with quotes, you can also form a sense of authority. But keep the quotes realistic otherwise it will create a negative impact on the press release.
Short and simple:
This is the most basic rule for press releases. Reporters and journalists don’t have the time to read a three-page press release. So try to be short and concise and try to compile your press release on one page. One of the best ways of examining the readability of your press release is to get it read by a high school student. If he finds its hard to understand your press release, then you might have to rephrase your press release.
The main goal of the press release is to inform the reporters and editors. These reports and editors have their own stories as well. Keep in mind that spamming reporters with the releases will turn them off to you and then there are chances that your press release might not manage to get published.